Big changes at the Indianapolis Star

Dateline: Fri 10 Jun 2011

Here's the word from sources, as the new Star publisher Karen Crotchfelt marks her turf:

A big shakeup is afoot in marketing. John Kridlebaugh, the former VP of marketing, was demoted to marketing director a few months ago. He is reporting to his previous peer, Patrick Peregrin. 

This past Tuesday, Peregrin informed Kridelbaugh that his job was eliminated. Nice. Peregrin then sent out a blank organizational chart with HIS name at the top and told marketing staffers they would all need to reapply for their positions.

As a source said, it's just like the movie "Groundhog Day"! You get to do it over and over and over, until you get it right...Funny, yes???? Fun? No.

Other huge news: Metromix is no longer going to be published in print, but will be available only digitally. This is ginormous, since Metromix -- in all its frivolity -- was conceived to be NUVO's competitor, and is (was) the Gannett answer to capturing the youth market. NUVO is the altnernative newsweekly which is going through its own changes. (More on that later).

Also, Indy Moms Magazine, the sweetheart of the Star when it was launched several years ago, will now have some "applicable content" squeezed into the Sunday Living section. Ouch. Tame those mommies.
Peregrin also reported to his staff that performance reviews will now be held quarterly, on 3/1, 6/1, 9/1 and 12/1, with lucky employees being made to share an allocated pool of money for raises each quarter, based on performance. 

In marketing: there will no longer be an easy scale for marketing managers to use when doing evaluations -- where even if you walked on water and had been there for more than three years in your position, you could at the most get a 2% raise. Hah. That was in the so-called good years...
BUT rumor is that Peregrin is not getting along well with the new publisher, Karen Crotchfelt.  He is sour grapes since he was overlooked for the publisher position she landed. Sob, sob.

 Crotchfelt is younger, a woman, and she held the same position Mr. P. had when at the Arizona Republic. 

   Peregrin has been missing at several key meetings that other advertising VPs from other areas of work attended. 

    Says a knowledgeable source: "Maybe he needs to reconsider his promise to his kids to not make them move."

   In, out; it's a revolviing door for top managers at the Star under Gannett....or as a headline I recall from the 1970s tellingly said, "Kissinger's Rising Stock is Falling."
    In the U.S.A., where competition rules, someone is always falling, while some other a-hole is on the rise. That's how we work. But not how we should work. Dan Carpenter, where is the outrage????

   More to come about a shakeup in the newsroom. Rumors swirl.

  Hearing anything? Let me know with an email.



hendy [Member] said:

I think you may be watching the long slow death until The Star is bought by someone out of a fit of pique by Gannett, or Chapter 11.

Monopolies last a long time before their brittle nature collapses from within. Successive Pulliams knocked off the competition well, and one day we'll be reading the Indianapolis Recorder with morning coffee. It's a better paper in many ways.

2011-06-11 07:48:49

John Howard [unverified] said:

Wow, Peregrin is a 'falcon' jerk, isn't he? Handing out a blank org chart is truly the height of arrogance and bad taste.

2011-06-11 10:04:06

Westfield [Member] said:

Crotchfelt? I swear I'd change my name to protect my dignity.

2011-06-14 17:36:42

hendylady [unverified] said:

That is her maiden name. I'd be taking my husband's name, unless it is something worse, i.e. Peterfelt.

2011-06-15 09:00:22

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